Business Owners Boot Camp eLearning course



This online eLearning course provides 6-hours of Professional Development – with a certificate of completion provided at the end of the learning experience.

About the Business Owners Boot Camp online training

Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future.

The business environment is a complex place to be. Whether you wish to work as a consultant or freelancer, establish a corporation, or set up an operation that meets a need for very particular type of customer, there is a tremendous amount of information that you need to know and to apply.

This course provides essential learning for new business owners, whether the business is just in the idea stage or you have already begun and need to fill in the gaps.

Learning Objectives

  • Apply the best methods for creating, leading, and managing your own business
  • Establish an organizational framework through operations, finance, and leadership
  • Set up an effective and efficient system for hiring, retaining, and succession planning
  • Start researching and designing your strategic plan
  • Describe the essential elements of marketing, sales, and your company brand
  • Apply financial and accounting terms correctly

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Course Outline 

1. Course Overview 

2. Who Are You and What Are You About? 

What is Our Business? 

Pre-Assignment Review 

The Owner’s Role 

Keeping Things Moving 

3. Designing Your Organizational Structure 

Bringing the Idea to Life 

Leveraging Structure 

Looking at the Options 

Who is in Charge? 

Structural Considerations 

4. Introduction to Operations Management 

Defining Operations Management 

Types of Operations 

Practical Application 

5. Understanding Financial Terms 

Accounting Terminology 

General Accepted Accounting Principles (GAAP) 

Key Reports 

6. Getting the Right People in Place 

Six Essential Steps of Hiring 

Making Connections 

7. Getting Your Product Together 

Inventory Management 

Understanding the Value Chain 

Outsourcing Options 

Quality Control 

8. Building a Corporate Brand 

Your Brand 

Brand Names and Slogans 

Developing a Slogan 

Creating a Visual Identity 

Types of Visual Identities 

Working It Out 

9. Marketing Your Product 

Introduction to Marketing 

Stage One: Consumer and Market Analysis 

Stage Two: Analyzing the Competition and Yourself 

Stage Three: Analyzing Distribution Channels 

Stage Four: Creating a Marketing Plan 

Making Connections 

The Final Stages: Implement, Evaluate, Review, and Revise 

Leveraging Social Media 

10. Selling Your Product 

Building Your Sales Force 

The Sales Cycle 

11. Planning for the Future 

Introduction to Strategic Planning 

Making Connections 

The Strategic Plan Pyramid 

12. Goal Setting and Goal Getting 

Setting Achievable Goals 

Goals with SPIRIT 

Getting Into It 

13. Succession Planning 101 

What is Succession Planning? 

Defining Succession Planning 

14. Managing Your Money 

What is a Budget? 

Managing Your Budget 

15. Ethics 101 

Are You Ready? 

Sample Codes of Ethics 

Your Code of Ethics 

16. Building a Strong Customer Care Team 

The Pillars of Success 

The Remaining Elements 

Developing and Maintaining Relationships 

17. Training Employees for Success 

Why Continuous Learning? 

Making Connections 

18. Leadership Essentials 

Leading and Managing 

Understanding Your Comfort Zone 

Managing Performance 

19. Personal Action Plan 

20. Recommended Reading List 

21. Post-Course Assessment 


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